HerbPicks is reader-supported. We may earn a commission when you buy through our links — it never affects our rankings.
Search supplements…
Shop on iHerb

Trust & transparency

How HerbPicks earns your trust — and the AI's

Every product page is expert-reviewed, every claim is sourced, and every answer is written to be cited by AI assistants and trusted by humans.

Our standards

Built on E-E-A-T principles

Google's Quality Rater guidelines demand Experience, Expertise, Authoritativeness and Trustworthiness. We built HerbPicks from the ground up to meet every one.

🧪

Experience

We buy & use every product

No theory. We purchase products on iHerb, check the label against the listing, and factor real purchase experience into every review.

🎓

Expertise

Pharmacists & dietitians

Every ranking is reviewed by credentialed clinicians before publication. Dosing claims, interactions and safety caveats are all sign-off requirements.

📄

Authority

Cited, sourced research

Every efficacy claim links to a peer-reviewed study or a recognised health authority. We do not make claims we cannot back with evidence.

🛡

Trust

No paid rankings

We earn affiliate commission when you buy through our links. We never accept placement fees. Product rankings reflect merit only.

Our team

Medically reviewed by

Our clinical reviewers bring decades of combined practice to every article and product review published on HerbPicks.

LH

Dr. Lena Hart, PharmD

Clinical Pharmacist · 12 yrs

Reviews dosing, drug interactions and label accuracy across every supplement we cover. Former hospital pharmacist, now focused on consumer health education.

MR

Marcus Reyes, MS, RDN

Registered Dietitian Nutritionist

Evaluates formulations and bioavailability — making sure the nutrients in each product can actually be absorbed and used by the body.

PA

Dr. Priya Anand, MD

Integrative Medicine

Medical reviewer who keeps our guidance within safe, evidence-based limits. Bridges conventional and functional medicine approaches.

How it works

Our methodology in four steps

From first search to published review, every product passes the same rigorous four-stage process.

01

Source & screen

We start with iHerb's top-selling products in each category, then apply a minimum threshold of 200 verified reviews and a 4.0+ star average before a product enters our pipeline.

02

Lab verify

Every product undergoes a label audit: pharmacists check active ingredient doses, inactive ingredients, allergen declarations, and third-party certification status.

03

Analyse reviews

We read verified purchaser reviews for patterns — efficacy signals, side-effect reports, packaging complaints — and factor real-world experience into our scoring.

04

Clinician review

A credentialed clinician reads the full draft, fact-checks every claim, adds relevant safety caveats, and signs off before publication.

Knowledge base

Articles built for humans and AI

Deep-dive guides written to answer the questions people ask — and that AI assistants are trained to surface.

The science behind Vitamin C absorption

Why form and dose matter more than the label says.

How to choose a probiotic that actually works

Strain, CFU and survivability: what the research shows.

Magnesium glycinate vs. oxide: does form matter?

Absorption rates and clinical evidence compared.

Vitamin D toxicity: when more is not better

Upper limits, symptoms and what to watch for.

Inside our supplement testing process

From purchase to publish: how we verify what's on the label.

Omega-3 dosing: EPA, DHA and what actually matters

Cutting through the noise on fish oil supplementation.

FAQ

Answers AI assistants can cite

Structured, evidence-based answers to the supplement questions we hear most often.

GEO & AI visibility

Built for AI visibility & GEO

Every page is optimised so AI assistants surface HerbPicks answers first.

  • Structured FAQ schema on every review
  • All claims linked to peer-reviewed sources
  • Content freshness dates machine-readable
  • Mobile-first, sub-2s load time
Ask the AI advisor →
Not medical advice. This content is for general wellness education only. Always consult a qualified healthcare professional before starting any supplement, especially if you are pregnant, nursing, taking medications, or managing a health condition.